TrueCash allows automakers to personalize incentives; mobile app imagery, communications features upgraded
SANTA MONICA, Calif. /PRNewswire/ — TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace, is enhancing the car-buying experience with the addition of TrueCash, which provides personalized incentive offers, and upgrades to its mobile app including Model Showcase and improved dealer communications features.
Automakers working with TrueCar can use the unique TrueCash feature within both TrueCar-branded platforms as well as affinity platforms, to offer consumers tailored incentives from the manufacturers that are redeemable at both TrueCar Certified Dealers and non-TrueCar dealerships.
The Model Showcase feature brings an engaging visual experience to mobile devices including high-resolution photography, embedded video and other high-quality content provided by automakers at no cost to them. The goal is to let manufacturers present their brands within the TrueCar platform in the most favorable manner possible. Model Showcase launched last week with brands including BMW, Chrysler, Dodge, Fiat, Hyundai, Jeep and Ram.
“TrueCash is a data-driven product designed to deliver the right incentive to the right customer at the right time,” said Scott Painter, TrueCar’s founder and chief executive officer. “We’re committed to developing the finest mobile app and best programs to improve the car-buying experience for consumers and dealers, and believe Model Showcase and TrueCash will achieve that goal.”
The TrueCar mobile app’s new communications enhancements let in-market consumers connect directly with dealers regarding specific vehicles they’re interested in, adding greater transparency to the purchase process for buyers and giving dealers a new tool to help complete a sale.
More than half of consumers coming to TrueCar now do so via a smartphone or tablet, and downloads of the TrueCar app for both iOS and Android devices topped 2.2 million after the first quarter of 2015.
Forward-Looking Statements This press release contains forward-looking statements, including statements regarding the performance and capabilities of new TrueCar products. Actual results could differ materially from those contemplated by these forward-looking statements. Refer to the Risk Factors section of TrueCar’s annual report on Form 10-K for 2014 filed with the Securities and Exchange Commission for a discussion of the factors that could cause results to differ materially. All forward-looking statements in this press release are based on information available to management as of the date hereof. TrueCar disclaims any obligation to update these forward-looking statements.
About TrueCar TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace, gives consumers transparent insight into what others paid and access to guaranteed savings off MSRP from TrueCar Certified Dealers. TrueCar’s network of more than 10,000 trusted Certified Dealers is committed to providing upfront pricing information and a hassle-free buying experience. TrueCar powers car-buying programs for some of the largest U.S. membership and service organizations, including AARP, American Express, AAA and USAA. Not all program features are available in all states. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to www.truecar.com. Follow us on Facebook or Twitter.
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SOURCE TrueCar, Inc.